What do you do when a game you created becomes ridiculously popular? Do you jump up and down, overjoyed that the public recognises your genius? Do you sit back and smile at the megabucks you could now earn? Or do you shut it down as it is "ruining" your life?

For Dong Nguyen, creator of the (briefly) wildly-popular Flappy Bird mobile game, the third option was the only way out. Despite bagging $50,000 a day in advertising revenue, the Vietnamese creator decided that he had had enough of the fame game, taking to Twitter to explain his actions. It was thought In some circles that Nguyen took the decision because of legal problems surrounding the game's likeness to Mario Bros but he has denied this on his Twitter account, stating that" I Just cannot keep it anymore" referring to his inability to keep up with the pace of desire for the title, which has been downloaded over 50 million times.

Beware the benefits of social media, then, as it was largely down to promotion of the title on the likes of Facebook, Twitter, and also YouTube posts, that led to its rise up in gaming circles. But no more, according to Nyugen. Hey, don't get in a flap. Ha. Ha. Ha.