BlackBerry low budget handset Z3
Z3 marks start of new direction
It's well documented that BlackBerry is hardly the company it used to be. Sales have dropped off and where once the company was revered in much the same way as Apple and Samsung, it's now rather talked about in terms of its past successes.

Its (latest) bid to turn things around appears to be kicking off with the launch of the Z3, a low-cost touchscreen device that it hopes will revive its strength in emerging markets. Revealed with a launched in Jakarta, it would appear Indonesia is exactly the kind of market in which it's hoping to bring back the good times. Retailing for under $200, this is arguably the handset on which much of BlackBerry's future depends. In the words of CEO John Chen: "If the market doesn't receive this product well, then we definitely have some negative issues to deal with." Which, dear reader, is what you call understatement.



Indonesia has become an important market for the company and should this prove a success there, the Z3 could be brought to other markets. Also look out for the BlackBerry Classic handset later this year, which marks the return of the non-touch screen device for the firm.